Grey Goose is going all out in its brand building exercise. Last month it had come up with a gift box and now it has come out with its latest limited edition series created exclusively by the jewelry giant Chopard. Inspired by the Animal World Collection, this limited edition was designed to celebrate the 150th anniversary of Chopard’s existence. Considering the stunning creations it has produced over the years it sure is a reason to celebrate.
Chopard, the Geneva based watchmakers and jewelers, has adorned this beautiful bottle with a glittering globe like neck to make it a real collector’s item. This exclusive series was launched at the 63rd Cannes Film Festival amongst all the glitz and glamor that we associate with Chopard.
It really is a deadly combo. A top notch vodka bottled in a superb bottle. What more could one ask for! Grey Goose has been a leader in the genre of over priced vodkas sold in the United States. Recently its getting a lot of competition from new entrants. This collaboration with Chopard is an endeavor on their part to maintain that elite status of the vodka. Priced at $466, it sure is elite, at least in terms of pricing!