As part of a promotional bid by Warner Bros. Entertainment, SKYY Vodka has once again been named as the official vodka for the second installment of Sex and the City movie franchise releasing in the U.S. on Friday, May 28.
Bob Kunze-Concewitz, CEO of Gruppo Campari on behalf of its North American subsidiary Skyy Spirits said that, “After the tremendous success of SKYY Vodka’s partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon. Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and ‘cocktail couture’ with Sex and the City 2.â€
Sex and the City costume designer Patricia Field has undertaken the role of spokesperson for multiple components of the SKYY campaign. “SKYY Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special ‘cocktail couture’ moments that truly are the essence of SKYY and Sex and the City.†said Field. Limited-Edition Bottle: Celebrating the launch of the movie, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, coming in the market just before the films release in May.
Via: CocktailTimes
