The folks at Hublot are ecstatic. The brand has become the official timekeeper for the next two editions of the FIFA World Cup, which we know is big! From what we are told, the Swiss watchmaker will be quite busy sponsoring the tournaments in South Africa this year and follow it up in Brazil in the year 2014. As a result, Hublot will have its logo appearing on refrees’ boards when they show substitutions and stoppage time. So that means it will have a great stint at publicity.
On top of all this, Hublot is gonna provide a limited edition official watch range for each and every touranment. Apparently, this watch will be signed by the legendary Argentina coach Diego Maradona since he is the brand ambassador.
Hublot has also taken up the task of creating an exclusive limited edition series for the 2014 FIFA World Cup Brazil and special collections of watched associated with the this year South African extravaganza from next year onwards. At the grand announcement, the Hublot chief executive was heard saying that theirs is the first luxury brand to become involved in this field.