Artya experiments with rock and roll style to bring a funky collection for women.

It’s not fair to associate fun with men, all the time. Even girls wanna have fun! Artya’s realizes this; Having launched a range of watches for men called “Coup de foudre”, it has now come up with a formidable range of watches for women. The name “Coup de foudre” implies “love at first sight”. Who would not fall in love with this luxury collection!

The dial is about 38mm in diameter and consists of a 316 case in steel silver-colour.  Coated with about 15 gems, the customers get to chose their favorite strap. The options for the strap are “Alzavel waterproof” leather strap, a hand crafted high-tech rubber strap, and “crazy frog” tanned cane toad strap.

The timepiece incorporates 17 artistic processes, techniques such as collage, paintbrush pigmentation and instruments like brushes, knives and forges. Devoid of gold and diamonds, the timepiece carries a rugged look.

Designer Yvan Arpa expects to explore the fun side of the elite women by creating these watches. With a 42-hour power reserve and a power resistance of 50 meters, the watches look ‘electrified’.

Via: Artya

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