One of the foremost online news distribution services, PR Web has announced that, at the eCommerce Summit in Las Vegas, scheduled from April 13-15, 2010, the company will be focusing heavily on the creation of more lucrative press releases strategies to ensure increased influx of web traffic. These new plans and strategies will be discussed during the eCommerce Summit presentation by PRWeb’s vice president of Ecommerce, Sophie Shiatis.
It is a well known fact that, online press releases are given more importance by search engines in respect to high quality score for the content as well as better search rankings. The scheduled eCommerce Summit will be inclusive of a presentation in this regard, titled, “Using Your News to Drive Web site Traffic” and Ms. Shiatis will take the stage to discuss about tips and strategies as to how companies can benefit from these highly informative and professional communication tools.
The presentation will also highlight the current trend undertaken by online merchants, where in such entities are able to greatly benefit from news releases, in terms of web traffic. Furthermore, Ms. Shiatis will also share her insights into the world of search engine optimization, along with tips to create cost-effective online news releases.
According to Sophie Shiatis,
“I am excited to be returning to the summit. We’re in a rapidly changing environment with technology driving marketing innovations. Harnessing these changes using a well-honed news release strategy can help businesses increase their web traffic and grow their bottom line.”
Via PR Web