Last month, we told you how Perrier-Jouët made available its most sought after oldest champagne in the world called Vintage 1825. And now the winemaker is in news all over again. Apparently, it has got itself a new muse. The brand has officially asked a fashion model cum designer and artist, Rie Rasmussen to join them aboard.
Their latest campaign was run under the tagline of ‘Beauty Is A Form Of Genius’ which is a quote by Oscar Wilde. It had Rie’s face appear in the famous anemone which can be found on every signed Perrier-Jouët’s Émile Gallé-designed Art Nouveau bottle complete with the gorgeous white flowers.
The Danish model, who first shot to fame after becoming the face of Gucci, was photographed by Ben Hassett. And her beauty has been preserved very well by the bottle and the pattern on it. In fact, you get the illusion that Rie is the lady living in the bottle. As we told you at the beginning, Rie is an artist too. She made three beautiful watercolors for the House of Perrier-Jouët on her last visit to their vineyard.