These days, visiting or staying at a hotel is not about just staying, but it is about a lifestyle experience. Thus, you get to buy the scent that is used in your room, the bed sheet that you might have used or you could even purchase the soap that you used. The idea is to carry home a piece of memory from the hotel at a cost.
For the first time in the history of hospitality, W Hotels are selling the experience of sound available in their hotel. Symmetry, the first CD curetted by W’s New Global Music Director Michaelangelo L’Acqua is produced by Sony Music Entertainment’s Commercial Music Group. It was released at a party in W South Beach. The party also had The Golden Filter perform live.
Some of the artists that you could find on the CD are gossip – Four Letter Word, Daniel Merriweather – Impossible (Venice Sunset Remix), The XX – Crystalised, Sébastien Tellier – Roche, Bebel Gilberto – Sun Is Shining and Empire of the Sun – We Are The People (The Golden Filter Remix). The CD costs $15, and could be a great way to experience their hotel without even visiting it.