There have been several publications which have sought to attract the luxury market in order to get more revenue based on the content. While most of these content providers have been blogs or magazines, many email publications have slowly begun to venture into the arena of online luxury ad placements. The latest to join the bandwagon is the UrbanDaddy which can be likened to DailyCandy. Both the magazines are meant for men and target people who are hungry for content.
UrbanDaddy enjoys a readership of 1.5 million subscribers and it comes with placement options like display advertising, dedicated advertorials, single sponsorships, and full share of voice takeovers. It would be interesting how the readers themselves would welcome this approach, or if they will reject.
This niche audience may not like ads when they are irrelevant but if it’s got to do with luxury goods with which the target audience can relate, I am sure this is going to be a great idea. Perhaps email publications will finally see the light of the day and begin to rake in the ad moolah.