Nowness.com of LVMH is a Luxury Blog With Substance

The luxury blogsphere seems to be expanding by each passing day. Talk of any blog network and it has to have a luxury segment in it. So why would a luxury epitome like Moet Hennessy Louis Vuitton not join the league.

Nowness is the new luxury lifestyle digital magazine from LVMH which was earlier in the teaser mode and went live on 24th of this month. This one is nothing but a successor to LVMH’s luxury online store eLuxury.com which was shut a year ago owing to big luxury brands offering sales through their own captive online portals. .

It will don a new theme everyday with blogs, music clips and videos revolving around elite art music and travel. It boasts to be different than the usual Luxury blogs which feature excess information on product and style but lack substance. Nowness believes that owing to its reader friendly layout, it would serve as a place to learn and understand luxury. It looks other than geography and history, a new subject will soon find place in college curriculum.

Via FastCompany


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