With Social Media pervading our lives like never before, we have had professional streams such as marketing and PR leap towards social media in a big way. In fact, if you are not part of social media, you are in danger of getting that precarious `Introvert’ label. Blog, tweet, youtube or still better, turn an expert in consulting for the fresher. Marketing campaigns and product launches depend as much on the digital media as traditional.
No doubt industry watchers have sat up to take notice. This year’s social media winners have been announced too, courtesy Style Coalition, ideeli and Lucky Magazine. The name of the awards – Fashion 2.0 Social Media Awards. These awards are meant to recognize clever campaigns, and were given away at W Hotel at New York City. Bagging awards of this sort is no joke, as a panel of industry bigwigs, and 10,000 online users ringing in votes went on to choose the winners.
The winners go thus: the best online video award went to Chanel, Coco in Motion, while the best twitter winner was Donna Karan for @DKNY. As for the best Facebook Page, it was bagged by Coach.
Among the zillions of blogs, Free People bagged the best blog award. Kate Spade earned the honour for the best website while the top innovator was Burberry. The Next Big Thing award went to FourSquare.
Via: Kate Spade, Free People, Burberry, @DKNY, Coach