In the face of recession that is taking longer than one expects, to recede, British Airways has introduced what it calls its First suite and cabin, in other words, its new First Class. And this, at a time with other airlines are cutting their first class seats to focus on economy traffic.
To bring the super-comfort over to the passenger, the airline has spent a whopping $176 million. The new suite’s seats are said to be 60 per cent wider at the shoulder. It has a personal wardrobe, besides natural effect lighting.
If you wish to doze off, you can also slip into soft cotton pyjamas. The waiting crew makes your bed. You can freshen up with an array of products such as eye gel, lip balm, moisturizer, that come in a special bag.
The airline apparently drew inspiration for the first class suite from classic British luxury car brands Aston Martin and Jaguar. A leather-bound writing desk that converts into a dining table, a USB port, and electronic blinds are the other customized features. Demand for first class seats in the time of tight purses, is weak, according to figures from International Air Transport Association. Despite its own cost cutting measures, British Airways too posted losses in the current financial year. With the First Suite, the quality travel seeker may after all consider luxurious on-air experience for once.