Having difficulty in finding the right shade of foundation or lipstick? The advent of digital tryvertising has apparently solved this problem. Every make-up amateur must have landed with the wrong shade of cosmetics, even after having sorted it out by the experts, but this is not going to be the case anymore. The Takashimaya store in Shinjuku has stalled a Digital cosmetic mirror which can accurately predict the suitable shade of beige for your face.
This unconventional method used by the Takashimaya store allows customers to test make-up without having to try it on. The customers have always complained about this mode of cosmetic selection as it exposes their vulnerable skin to the uncountable-times-used testers. This technology will put an end to all the grievances of the customers. It has been employed by the Shiseido, it scans your face, traces all the major contours and the skin tone and allows you to test any shade of the cosmetics they have in the store. You not only get customized suggestions, but also a take away print out of it.
The sad news is, this technology has only been employed in Tokyo and it might take a little longer to reach out to the whole globe. To play the video click here.