When it comes to fashion and lifestyle Christian Dior is a brand that hardly needs any introduction. Known for its elaborate designs and having a clientele comprising of all the Hollywood celebrities, has embarked on an excitingly new venture of iPhone moviemaking.
To publicize its ‘Lady Dior Handbag’, it made the most of the movie making feature in the iPhone by bringing forth its movie called’ The Lady Noire Affair’. This movie resembles very closely to the kind of movies which were made during the medieval era of the Hollywood and can be accessed by an iPhone application.
You not only just get to watch the movie, but also its making and the trailer too. This movie features a woman named Lady Marion and her Lady Dior bag, as the celebrated brand is all about drama, nattiness and sophistication so you can expect the same from this movie. It was very craftily advertised all over the social networking site ‘twitter’ as well.
Well, it is clear that Christian Dior clearly understands the benefit of interactive marketing. This eight minute long movie is the first of the set of four films made, which would be released soon. Needless to say, this film will spawn a desire in you to go out and splurge on swanky Christian Dior products.
Via: Shade Station