Bulgari has found itself a new leading lady in the tremendously talented Julianne Moore. And from what we hear, this hot Hollywood celeb is going to participate in a highly anticipated ad campaign. Apparently, Moore will be working quite closely with the luxury fashion house to plan a whole variety of ad campaigns. The first of these is title ‘Eccentric Charisma’ which will feature the brand ambassador in nude. One of the series will have her wearing a 115 carats of Colombian emeralds in the form of spectacular earrings that have a pretty heavy luxe look.
Experts believe that Moore’s association with Bulgari might increase sales for the latter. The picture above is just one example of how effective this new campaign is expected to me. The Bulgari Serpenti collection is indeed going to get a boost.
As the name suggests, the new collection is themed along snakes and scales. There is a stroke of Egyptian exoticism to all the watches, jewelry and other gorgeous accessory items. Might we also add, the new POV lets Bulgari to be viewed as a beautiful brand rather than just an expensive one. The changing tides look good for its fashionable future.