Julia Roberts to Sell Perfume Brand Lancome

Pretty Woman Julia Roberts has turned brand `ambassadress’ of a perfume brand.

The brand Lancome apparently conferred its ambassadress title on the star in its impeccable style of getting Hollywood hotties to endorse its beauty enhancement products. Be prepared to spot Julia Roberts on the perfume brand shelves rather soon. Kate Winslet, Anne Hathaway and Isabella Rossellini are some of the stars who endorsed Lancome products in the past. Lancome International officials said the personality and values of actress Julia Roberts matched the brand’s own values.

No word is out however, about the exact pay cheque the Pretty Woman actress gets to promote Lancome products, or her contract length, duties, etc.

At the moment, Julia Roberts has a couple of projects in their post production stage. Eat, Pray, Love and Valentine’s Day are the projects that she is part of.

Being part of cosmetic campaigns is nothing new for actors and actresses. The trend began early in 2001. A slew of Hollywood actresses such as Jennifer Lopez, Catherine Zeta-Jones and Penelope Cruz have promoted beauty and skin whitening products.

Via: Lancome USA, WWD
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