If you thought Whiskey made you swing to the tunes of jazz and blues, here is a bottle of whiskey that swings to music even without the whiskey in it! The Core is a beautiful bottle of whiskey designed by Ballantine and is the finest self illuminating bottle. It can be powered by batteries and mains and can only be ordered through on-trade.
The bottle comes with a graphic equalizer and the dark blue spray coated bottle reacts to the music and swings, just like your hips would to awesome music. The bottle is part of Ballantine’s Finest ad campaign which is called “Listen to Your Beat”. It would soon be available all across the UK in nightclubs and bars. It is expected to boost whiskey sales which have dropped after the rising popularity of vodka.
The Whiskey industry in the UK has been suffering not just because of vodka, but also due to a raised health awareness and economic depression. If you are a fan of whiskey, I am sure you would love to go ahead and get a bottle of this for yourself. Since it is part of a ad campaign, the price is not mentioned.
Via: Marketing Magazine