Innovative design, technique and precision have been the hallmark of Swarovski crystals for ages.
Swarovski has been around since 1895. But its innovation in design has touched heights in the last two decades. Daniel Swarovski collection of couture jewellery and accessories celebrates its 20th anniversary, in true Swarovski style. It has brought out 20 new bags and 20 new pieces of jewellery. The collection has oversized rings, necklaces, gorgeous clutches and evening bags.
Swarovski’s latest innovation, is the Pointiage® technique, involves a method of hand-setting, enhances the crystal and illuminates its sparkle. Celebrity, Precious and Star rings by Swarovski are examples of this technique. Besides the anniversary collection, are old stones that you could find on several Swarovski necklaces, and other Swarovski products.
For a brand of crystals in accessories and practically everything around, the fan following is huge across the world. It is established, with even societies being formed in the name of Swarovski.
Swarovski Group is divided into a range of brands CRYSTALLIZED™, STRASS®, and Swarovski Optik deal in fashion accessories, crystal living objects such as chandeliers and high-definition optics.