Mauboussin Gave Free Diamonds Away For Marketing Strategy
Recession might seem like one big joke to those in Tokyo. Well, we don’t mean to only refer to the 12K yen that government shelled out per person in Japan to aid in the financial crisis, but also to the marketing strategy adopted by French jewelry store Mauboussin. Believe it or not, but as part of the launch of its new store in Ginza, the brand gave away 5,000 diamonds for free.
Each diamond was worth 0.1 carat with a cost of $55. This strategy was used to encourage people to invest in luxury gems during the hard times. But we do have serious doubts about the finances of a company who is offering diamonds like promotion cookies.
As a matter of fact, the little show went down pretty well with the public who waited patiently outside the new store. But there was a catch here too. The brand was also offering the prospective customers a chance to make the free diamonds into rings of pendants for a fee of $520. A very unique thinking that sure got everyone’s attention across the world.
Via japantoday
Tags: Diamonds, Free, ginza, Japan, marketing strategy, mauboussin, Tokyo You can follow any responses to this entry through the RSS 2.0 feed.
Leave your response!