TAG Heuer has every reason to be happy this year. For starters, they won the Red Dot award recently and now they are all set to celebrate the 40th anniversary of its glorious Monaco watch. Famously referred to as the McQueen Monaco, this timepiece was personally endorsed by Steve McQueen in the film Le Mans.
Have no doubt, TAG Heuer wants to make this occasion one to be remembered for a long time. And that is just why the brand has launched an updated version of the Monaco watch. So much for the extra touch, the case back of each piece in this limited edition is signed by TAG Heuer honorary chairman Jack Heuer along side an engraving¬ that says “in tribute to Steve McQueen”.
So far only 1000 units are being produced, each being sold with two straps – a dark blue alligator and a punched calfskin strap that was made so popular by Steve McQueen. Every watch is delivered in a special designed box. Up for retail next month, you can make it yours for $8,000.