We think this generation does not have any good memories of pop star Elvis Presley’s sense of style. It’s just the sequined jumpsuits and the large blingy glares that rule our minds. But ask the senior folks and they will tell of the times when Presley had a rather refined aesthetic sense. In fact, the rock and roll icon had a passion for fine British-made luxury goods.
We are talking Rolls-Royce motorcars and lighters from the London-based Alfred Dunhill. And now, the latter has decided to honor one of its most famous clients ever. The result has been an elegant 18-karat yellow gold Apex lighter inspired by the Dunhill models that Elvis owned in his time. It is actually a slim Rollalite model. Part of a limited edition, only 50 pieces of this lighter have been created at the price of $13,000 each.
Let’s revive our memories of the brand Dunhill a little. The name has always been associated with the very best in men’s fashion since 1890s. And it boasts an impressive clientele from Pablo Picasso to Coco Chanel to Frank Sinatra (and of course, Presley too). Pay a visit to the Dunhill London flagship store at Bourdon house to see some of their most prized items.