Litto Gomez is busy raising money to benefit El Museo del Barrio, which is the only Latin American museum in New York City. For doing so, he has developed a series of limited-edition cigars and boxes with help of artist Ruben Toldeo and his fashion designer wife Isabel. With such strong motivation and creative backing, the end result is pretty impressive.
They call it the La Flor Dominicana; we call it the El Museo Limited Edition Churchill-sized cigar. A lot f effort has gone into making this one. Both the filler as well as the binder come from the La Flor de Palma farm in the Dominican Republic while the wrapper has been shipped from other parts of the country.
Ruben Toldeo has designed special off-white lacquer boxes with immaculate designs on both sides of the lid to package these high-quality cigars. Gomez feels that the El Museo cigar has a rich and smooth feel, and the noble cause will definitely help it sell better. So far the trio has decided on only 2,000 boxes, each priced at $600. The markets will have them by May.