Movado, this time, is dancing to the tunes of the Alvin Ailey American Dance Theater. Well, the latter is celebrating its 50th Anniversary; so, the former decided to pay a tribute to the vision and artistry of Alvin Ailey’s dancers. And just for this reason, a limited edition Museum dial watch has been created.
Movado says that the Museum watch has been designed with a double-wrap sliced strap that stands for the grace and fluidity of dance. Plus you will also notice Ailey’s signature anniversary orange in the strap color whilst the timepiece’s case-back flaunrs an Ailey’s 50th Anniversary logo.
Jeff Cohen, president Movado, presented each of the Alvin Ailey’s dancers the limited edition Movado timepiece at a special event. For the uninitiated, Movado has been long associated with the performing arts. And as part of the Museum watch sale, 10 per cent of the proceeds will go to Alvin Ailey Dance Theater during this month. The watch in reference retails for $795 and has been spotted at Macy’s and Movado Boutiques.