If the interest in your company is dying, then just go ahead and release a product that fails on all levels on aesthetic. Just make sure that you make this available in limited edition and throw in a few precious elements and you can make it sell.
This seems to be the idea upon which Gresso’s Avantgarde Skeleton Collection is based on. The phone features Windows Mobile 6.0, Bluetooth 1.2 and a 240×320 display. The brickphone has a titanium alloy case with a transparent back panel which, along with the display, is made of crystal sapphire glass. The stainless steel made battery case has a leather cover and magnet release. Unfortunately, even with all the bling bling the phone is adorned with, it is lacking in style and beauty. Even the gold covered Gresso logo doesn’t make this phone appealing.
Only 15 of the handsets have been made making them extremely hard to get your hands on, notwithstanding the price tag of $5,000. Unfortunately for Gresso, it seems nobody cares to get their hands on it.