Can you make out any connection amongst Swarovski, yoga and breast cancer? The woven thread joining these diverse terms can be identified via the Libby Ross Foundation OM Yoga Program. Aimed at helping women suffering from breast cancer, the celebrated crystal brand has inked an association with this foundation together with a set of celebrities and three mother-daughter groups.
Idea is to raise funds for this revolutionary program by adorning yoga bags with Swarovski ornaments and invite bids via eBay Giving Works. The bags for this noble cause are bestowed by Global Design Concepts Inc. The goal of the yoga program is to uphold healing and a sense of well being for breast cancer patients. It is being said that practicing yoga can help do away with the toxins from the body and now I can say that this bejeweled Yoga mat would surely multiply its benefits. The associations involved are also hosting a Sunrise Yoga class alongside the extensive 360-degree sight of New York City at Top of the Rock Observation Deck for 40 mothers, daughters and sisters who are inflicted with this problem. To pay tribute to the upcoming mother’s day, Swarovski would be donating $75,000 of the proceeds generated from pink ribbon charm and pink heart necklace to the Libby Ross Foundation OM Yoga Program.