14-Storey Building Elevator Bathed in Swatch Watches

What could be a safe and assured publicity stunt anticipating not only timely visits by customers but their retention? Brand Promotion! It’s a heavy word but how? Nothing great can click the witty mind if considered the latest advertising trick of donning the elevator of a mall positioned in Ginza district with Swatch Watches.

Named after Swatch Group’s chairman Nicolas G. Hayek, the architect of this tall 14-storey building was done by Japanese architect Shigeru Ban at an investment (expenditure) of 150 million Swiss francs ($185 million). Under this single umbrella resides countless high-end boutiques viz. Jacquet Droz, Omega, Leon Hatot, Breguet and Swatch.

Deviating from his personae of delivering eco-friendly designs, the designer carved a glass elevator for each brand, inviting customers up to each boutique. The building also flaunts gold watches in Breguet’s elevator with Leon Hatot’s jewelry enclosed on black velvet.

Via Fearest Gizmos

Swatch Watches

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