With the over-populating lavish news in the lingerie industry, I am wondering that opening a lingerie shop won’ be a bad deal. Whilst earlier, we have told you about Victoria’s Secret Fantasy Bra ($45mn), diamond-studded gold bra, 950 grams gold underwear and also most overpriced bikini touted for $30mn, today the industry is blessed with another entrant. Featured above is model flaunting a bra packed with around 2,500 diamonds along with a 5.4-carat sapphire centerpiece at a shopping mall in Jinhua City of Zhejiang Province, China. Well, the bra demands $1.3 million. I am sure its cost and look would have said anything making me stay tight-lipped.