Likewise advertisers, winemakers are also following the golden rule of polishing the face of the brand, making it reach right eyes and ears within no time. The psychology of the customers is generated by the first impression or look and feel of the product. Realizing this, the latest production of new 2005 Mamietage wine portrays images of old-haute-chic viz. Mamie Van Doren.
The body of the bottle is covered with nude pictures in the form of peel-away stickers. There are counted three 1.5 liter bottles featuring two images of Mamie (one as she looks at present and other from her young 20’s). The wine is the blend of Cabernet Sauvignon, Petite Verdot, Syrah and Malbec direct from the Alexander Valley and is packed in bottle by Healdsburg, California-based Armida winery. A pack of three bottles is retailed at $300. In terms of designer bottles, this has beaten the very look of world’s most expensive Wine Bottles.